Discover user needs through interviews and surveys, then define clear personas, goals, and pain points. Translate insights into user journeys, flows, and wireframes. Prototype quickly, test often, and refine based on feedback. Standardize design systems for consistency, collaborate closely with engineering, and validate with usability testing. Measure impact through analytics and user satisfaction, ensuring the final product is intuitive, efficient, and aligned with business objectives.
Discovery → Draft → Revision → Measure → Iterate