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Discover user needs through interviews and surveys, then define clear personas, goals, and pain points. Translate insights into user journeys, flows, and wireframes. Prototype quickly, test often, and refine based on feedback. Standardize design systems for consistency, collaborate closely with engineering, and validate with usability testing. Measure impact through analytics and user satisfaction, ensuring the final product is intuitive, efficient, and aligned with business objectives.

Discovery → Draft → Revision → Measure → Iterate

I generally prefer building landing pages and general websites on webflow, maybe some ecommerce websites on it to for custom websites/products I partner with dev teams of different sizes that can help build out whatever is needed.

It really depends on the scope of the project, somethings could take a couple of hours, some could take a week, some could take a few months.

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